Solutions for Health Insurance Companies
Ventona Healthtech the torchbearer of Healthcare
We join hands with Insurance Companies to fine-tune marketing programs in Healthcare , updating on Point of Care Health Checks, enhancing customer-service experiences with latest medical information technology. We jointly revisit the key line of Healthcare Business and expanding new opportunities. Partner with Insurance Companies to get the expected result through Focused group Health camps accurately and profitably and providing a clearer understanding of customer health risks . That requires new data sets and the application of big data analytics. We work together to develop a new distribution and servicing strategy for a particular customer segment to make the most of the opportunities.
Why Health Insurers?
The fundamental question that needs to be answered is, why should health insurers take an active central role in spearheading the engagement model while the other major stakeholders such as hospitals and the government remain passive. A rational answer to this question is – the hospitals interface with the patients only after the occurrence of the infirmity i.e. from Diagnosis, Therapy and Control stages, whereas, the health insurers are related to a customer right from the wellness stage. The association with the customer through-out all the health stages naturally makes health insurers a core and perhaps the only stakeholder capable of playing a role in wellness and prevention.
How does Ventona Healthtech partner and collaborate with Health Insurance Companies in risk prevention and life- continuity.
Ventona Healthtech focuses on the prolonged healthy living of the customers. We track health and lifestyle details of the customers, try to influence and modify their behavior to achieve the desired health results. The engagement activities and the value additions become prominent through our meaningful healthcare activities.
Medical studies point out that morbidity can be compressed to a shorter period before death, if the age of onset of the first chronic infirmity can be postponed. This is the most important reason that compels life and health insurers to consider the engagement model to interact with customers during the wellness or prodromal stages, to postpone or prevent the onset of NCDs. By doing so insurers hope to prevent huge amounts of future claim payouts.
By partnering with other network service providers and third parties such as device manufacturers, diagnostic centers, care providers, grocery stores, nutritionists gyms etc., Ventona Healthtech delivers a comprehensive understanding of the lifestyle of the customers. By accessing the vital data from Healthcamps insurers can get details of customer’s health parameters such as blood sugar, heart rate, etc. Analyzing both the health and lifestyle details, insurance companies can micro-segment a customer based on wellness and disease life cycles, and launch an appropriate engagement program personalized for the individual customer. Customers are given personalized health goals which are tracked continuously. If any deviation is observed, the customer is alerted and a correction course prescribed for modifying the health status in due course.
The engagement models by life and health insurers are managed by us across the multiple health- stages such as wellness, prevention, diagnosis, therapy and control. With the emergence of the engagement model, wellness and prevention are slowly being recognized as important activities. As the model matures, it is expected that higher focus will be accorded to wellness, prevention and diagnosis. The indicative image below will help to understand the expected evolution of the engagement models across the various health stages.
Ventona Healthtech in partnership with other insurance companies has been pioneering wellness based engagement models across many locations in India. The program by Ventona Healthtech incentivizes customer to improve their quality of life and reduce their long-term medical costs. For achieving wellness goals, customers are rewarded by getting access to a wide range- of-benefits that includes subscription to wellness facilities or discounts for purchasing healthy food
The adoption of engagement models will bring in benefits to all the stakeholders in the long term. Insurers will benefit from the postponement of the onset of NCD and compression of morbidity resulting in low claim payouts. For network service providers or TPAs, it will be a new business opportunity to partner with the customers in executing healthy-living programs.
